Secure sensitive information such as login information, credit card details or private data and gain your customer's trust.
Help prevent attacks against your users and harden your security. With encrypted connections you will be much less exposed to attacks or other vulnerabilities over your dedicated server.
Having a SSL Certificate enabled on your service has proved to make your Customers trust you more.
Adding an extra layer of protection over the information sent to and from the Customer will increase your reputation.
Search engines now also rank websites based on having a SSL Certificate or not. Google browser is known to rank websites that do not have a SSL certificate lower.
If you want your business to rank higher and be competitive, then installing a SSL certificate is a must.
Several browsers now display a warning on websites that do not have a SSL certificate installed. They detect that the website is potentially harmful and might leak information.
Depending on the type of business you run, this can severely affect how your Customers behave on your website.